Transactional and service

Transactional and service emails are triggered by a service interaction, event, or requirement. They are functional by design — focusing on clarity, accuracy and delivering key details first.

These messages often confirm, remind or notify users of something that affects them directly, such as a renewal, a booking, or a legal notice.

When to use

• A service has been requested, completed or updated.
• A deadline or requirement is approaching.
• A user needs an official record such as a receipt, letter or notice.

Design guidance

Keep layouts simple, single-column and details-first. Avoid promotional content. Use components consistently to build trust and familiarity.